Novus Space BRANDING / CONTENT CREATION
For Novus Space, a fitness and lifestyle brand built around growth and transformation, I developed the branding, visual identity, content strategy, and promotional materials. The concept positions Novus as more than a fitness company. It’s a mindset and community that empowers people to push limits, embrace new beginnings, and redefine what’s possible. Through a cohesive brand identity and dynamic content, I created a visual and narrative foundation that reflects the brand’s mission: to provide a space where anyone, from beginners to athletes, can unlock their full potential.
Logo
The logo’s fluid design symbolizes the constant movement and growth that Novus Space advocates. It embodies the ups and downs that are part of every transformative experience, highlighting the resilience and determination required for progress. This visual identity reflects the brand’s commitment to providing a space for personal growth, where every step, no matter how challenging, is part of the journey toward renewal and success.
It was important to showcase that everyone is welcome, not only by words, but visually as well.
I used typography to reflect diversity and inclusivity. By combining different font cuts, the visuals create a sense of variety and movement, echoing the many shapes and personalities of people.
Color system
The Novus Space color palette is a harmonious blend of boldness and refinement, designed to convey energy, progress, and sophistication. This combination reflects the brand’s dynamic spirit, where forward momentum and growth are always at the forefront, yet there’s a constant undercurrent of stability.
